DOCFACTORY IS A PRODUCTION HOUSE DEVELOPING DOCUMENTARY FILMS ON GLOBAL AND SOCIAL ISSUES. we 'developed' their identity; working simultaneously on the site, stationery, logo, typeface and logo sequence for the movies, we used the restrictions of the different media to our advantage.
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docfactory logo. widescreen ratio box highlight. -
docfactory stencil. custom font derived from logo type. -
docfactory stencil. special characters: wrangling with the & and @ 'til tired but happy. -
business cards. sun burnt plastic-toy-red and a 'fact' emboss that turns 'tcaf'. -
fresh off the press, embossed and de-bossed, the new cards. -
stay tuned for the logo animation and full site.
the story
our brief was to overhaul the old design which borrowed from old library files, sporting microfiche and typewriter fonts, toward digital filmmaking. we decided to set up a film shoot, to create assets that could be used as either motion or still images.
with a rough edit of the footage on tape, we had a good idea of where we were headed so we turned toward the logo. the typeface needed to relay modern but stay somewhat industrial. not satisfied with any of the type we had researched, we merged two designs and injected characteristics of our on. finally we framed the fact in a widescreen box, to make the connection… cinema ahoy!
embezzled with the new type, we drew a full typeface and called it docfactory stencil. the font is slated to make it’s first appearance in the titles of an upcoming docfactory feature. leftovers: the widescreen format business cards with an emboss that would show on both sides of the card. it’s a good idea to look at ‘the facts’ from all angles.
team
