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1/7when asked to overhaul the design system for katz architecture in a rush before their office move, we declined. instead we suggested to design stickers to retro-fit the old collateral with the new information and use the extra time to transition and formulate the new brand. -
2/7stickers to update the address on existing collateral… -
3/7…are also a mailer to announce the move -
4/7train as canvas, decked out with stickers -
5/7we found the basic logo design in one of the stickers. henceforth: the new katz stationery -
6/7holiday greetings from katz… and us. -
7/7a second year of greetings… this time in a bumpy recession.
we are moving: stick with us
first considered a band-aid, the sticker idea expanded: it turned from a simple stationery fix into a mailer to announce the company’s move and was ultimately sent to everyone in david katz’s massive rolodex.
a closer look: after demolishing (or “peeling off”) the seats on the train, you can deck it out in style. parts supplied from the different service tool-chests of the architecture firm.
tread lightly
we wanted to treat the existing design with respect and transition to a new look without loosing the connection; katz’s blue and franklin gothic made it to the next round. another prerogative: stay clear from the obvious roof, t-square, or i-beam symbols. in the end we found the logo on the train: ka, as in “katz architecture”. the k and a live in flatland but where they connect, they create the spatial illusion of another dimension. a special place, call it home.
outcome
florian: “how does it look?” david katz: “superb! beautiful work!”
the client was happy and received many compliments. we spotted a bear skin rug sticker in the wild, that is to say: on the F train, while riding to work.
back to the work matrix ←