An identity is not built
in a day.
Katz Architecture approached us in need of a new design system, and fast. Their logo and visual identity were nowhere near as eye-catching as their own work. Asking us to finish in a rush before their office move, we declined. We wanted to get this right.
In the interim, we planned out some cool stickers to retro-fit old collateral with new information, and used the extra time to transition and formulate the new brand.
The new logo design was discovered in one of the stickers. From there, we designed the new Katz stationery.
- Graphic identy, copy, concept. web design, programming, presentation, motion graphics, stationery, collateral. print materials
In the Katz logo, the K touches the A creating depth in the graphic, even though the logo is flat and monocolored.
We stuck with the Trade Gothic of the existing design and paired it with Netto:
The logo finds its home
Superb!David Katz, founderVia email
So creative,David Katz, founderVia email
Love it!David Katz, founderVia email
Wonderful!David Katz, founderVia email