we don't do cruises.
The Lindblad Expedition/National Geographic partnership guides modern expeditioners to the ends of the earth, with special care not to prompt the end of the world. When first introduced, the Lindblad team only wanted design assistance with their online documents microsite. We wanted to do so much more.
Breaking the ice
The success of our first project convinced Lindblad to let us design, write, and code microsites for two key destinations: the Galapagos Islands and Antarctica.
- Information architecture, copy, concept. web design, programming
Bring the islands to life
Introducing Dot.it™ (no, we did not trademark the tortoise). Dot.it™ is used to enhance imagery. The dots don't distract from the photo, but they're clickable and reveal information relevant to your travels.
Introducing your companions
Unlike Lindblad’s main website, the Antarctica and Galapagos microsites introduce you to the crew, naturalists, and professional photographers who will accompany you on your journey. We wrote close to 200 biographies.
The tiny photos on the legacy site didn’t do justice to the amazing photography in the Lindblad Expedition's library. We spent hours sorting through the image archive to choose images as stunning as the actual destinations. Some of this work involved sorting through hundreds of penguin photographs.
Know exactly what you’ll encounter
Led into traffic
The numbers for the brochure page said that the page was more inviting after we were done with it.
Spending less time on our brochure page is a good thing. It meant the site visitors found their brochure much faster than they did before.
Love from Lindblad
You are truly a pleasure to work with and you can quote that!Christine Bastoni, Creative DirectorVia email