• 1/15 
    tbwa\digital arts approached us to pitch their client, mcdonald's, new creative online strategies world around. a homepage without words - internationally recognizable, just like mickey d's.
  • 2/15 
    one of the menu pages, featuring our patented "buncrumb" navigation
  • 3/15 
    further down the "buncrumb" trail...
  • 4/15 
    it's not all big macs - a look at mcdonald's regional menus.
  • 5/15 
    india's beef-less burgers
  • 6/15 
    our second design direction. this time playing up the undeniable allure of the egg mcmuffin
  • 7/15 
    simple navigation. all love.
  • 8/15 
    big mac, no distractions
  • 9/15 
    a clean interface for the whole menu
  • 10/15 
    a playland of mcdonald's history
  • 11/15 
    the weird world of seventies advertising
  • 12/15 
    the ad grid
  • 13/15 
    birdie, the early bird, might have had too much coffee.
  • 14/15 
    some badass big mac print work...
  • 15/15 
    ...all its details, and the chance to share it with friends.

outcome

scott witt, executive creative director at tbwa world, was “quite taken with the website approaches, depth of thinking and relentless commitment to simplicity… a great body of work.”

back to the work matrix ←

team

design
lucas kim
sean branin
florian fangohr

copy
jean-paul tremblay

support / project management
jason merenda