TBWA\Digital Arts approached us to pitch their client, McDonald's, new creative online strategies world around. Both our design directions kept words to a minimum, and aimed for easy recognition. The content we created accented diversity and soul.
- Words, concept. web design, presentation, moton graphics
The presentation of our work warranted some private jet action. Pretty fancy, but we won’t go into detail.
Scott Witt, executive creative director at TBWA World, wrote afterwards:
I was quite taken with the website approaches, the depth of thinking and relentless commitment to simplicity… a great body of work.Scott Witt, Creative Director TBWA WorldVia email