Big Mac®,
extra soul.

TBWA\Digital Arts approached us to pitch their client, McDonald's, new creative online strategies world around. Both our design directions kept words to a minimum, and aimed for easy recognition. The content we created accented diversity and soul.

Work
Words, concept. web design, presentation, moton graphics
Technologies
_
Years
2011
Links
_

Conclusion

The presentation of our work warranted some private jet action. Pretty fancy, but we won’t go into detail.

Scott Witt, executive creative director at TBWA World, wrote afterwards:

I was quite taken with the website approaches, the depth of thinking and relentless commitment to simplicity… a great body of work. Scott Witt, Creative Director TBWA WorldVia email

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