since 2004 fangohr has worked with renegade to help panasonic in a variety of projects like identity, interactive design, micro sites, and online marketing. this is a cross-sampling of some of the work.
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incremental panasonic web site redesign -
we fixed up the global navigation and suggested image treatments -
panasonic direct store type explorations -
the final panasonic direct logo -
before: a clutter-cluster -
after: panasonics lifestream strategy made clear -
web site overhaul, comparision shopping -
first project: the club panasonic logo and icons
in practice
though we are design control freaks by nature, sometimes it feels good to just let go. in this case we aren’t the agency of record but rather the elves who come in to solve problems: we translate engineer speech, implement the style guide when others stray, and generally put out fires – while keeping tear-free eyes towards the consistency of a clear message.
as is usual once we get our foot in the door, somebody will get a hold of it and pull the rest of fangohr in too: the relationship evolved and we are now often involved at the planning stage, designing schematics and giving honest assessments of the underlying web architecture before we execute design.
‘letting go’ already got a little harder again…
team
design
carlos ancalmo
robot logos
joachim müller-lancé
art direction, schematics and design
florian fangohr
outcome
rewarding work:
the dvd-recorder web site we designed for panasonic, won a w3 award.
back for more:
we went in for a quick logo design with a two day turn-around and got stuck: it’s a great place for a flexible design studio without fear to point out flaws and wheel in solutions.
