• 1/8 
    Naked Communications asked us to design and develop an e-commerce store for a new line of products from Planned Parenthood®: the exquisitely designed Proper Attire® condoms. Our store was up in a little over a week.
  • 2/8 
    don't be shy now: the leaf unlocks the purse.
  • 3/8 
    the campaign was targeted towards women and the client was infatuated with the image of a purse…
  • 4/8 
    …so we built a store inside a bag. more exact: a condom inside a pack of condoms inside a purse
  • 5/8 
    proper attire in 3 playful colors
  • 6/8 
    dots…or knobs.
  • 7/8 
    too much for you? keep it basic.
  • 8/8 
    shopping bag in a purse. strangely post modern.

outcome

After our part of the project was completed Naked and Planned Parenthood® parted ways. Planned Parenthood® later made design modifications with independent designer Anna Milivojevich, and changed the functionality of the site, which can now be found at www.ProperAttireCondoms.com.

back to the work matrix ←