How did Sherpaa get started? The CEO describes it best.
In the first iteration of Sherpaa, we discovered the logo, typography, color scheme, and aesthetic. The retro feel brings you back to a time when doctors made house calls and knew the names of all your ten children. Big, close-up images of the doctors themselves remind us that healthcare can still be personal.
Type
Clarendon was there from the start.
With weights from Medium to Light
Illustrations
Our team handled all of the stories, illustrations, and subtle animations used to explain how Sherpaa creatively solves health problems.
Notes
Back then, bathrooms were still, well… old.
Worries do show on an x-ray.
Story
Sherpaa is a new kind of benefits company. While they take care of all your health-related HR (and save you a ton of money in the process), they’re also doctors – available around the clock to solve their clients’ health issues. They’re here to remedy a broken healthcare system, starting with office at a time—now also for individuals.
Work
Graphic identity, copy, concept, application design, web design, print design, sales materials, presentations, motion graphics, animation, ux-research, engineering, and emotional support
There just isn’t enough time to get into everything we learned when we created patient, doctor, and company administrative apps. How we got from manual faxing to automatically routed e-prescriptions, implemented insurance cards and allowed for vetting of anesthesiologists to make sure they accept them to get in front of surprise bills after a surgery. From addressing sore throats as effectively as possible, to triage routing, and getting a second opinion—and much more.
For us, the give was classes in UX design, branding, strategy, marketing, and writing; the take was medical school-like eduction sans the debt.
The first launch of Sherpaa brought with it a bunch of new business, great press, and a bigger budget. When the team approached us for Sherpaa 2.0, we had a whole other set of challenges. How could we communicate crystal clear that Sherpaa means business, without scaring anyone away? How could we talk numbers without putting the audience to sleep?
Broadcasting from SoHo. This is how Sherpaa works for your people and company.
Sherpaa had a great run before it was acquired by Crossover Health in 2019. And while the brand was phased out, our application became the foundation for the next generation of healthcare apps, improving even more peoples’ lives.
The remains of Sherpaa now serve:
— Amazon
— Meta
— Starbucks
— Slack
— Microsoft
— Adobe
— Intuit
…and others.
“The Doctor Is In
(Well, Logged In).”
—New York Times
“One Doc’s Prescription For Hassle-Free Healthcare.”
—NPR
“Sounds Boring, Actually Awesome.”
—TechCrunch
“Why Telemedicine Needs to Redesign the Doctor’s Appointment”
—Wired
“Innovation in healthcare has come at last.’”
—Socialdriver
“Best 22 New Startups.”
—Business Insider