The next wave of healthcare—frm the ground up.

There are many stories to tell about our work with Sherpaa: the graphic identity, the sites we designed, built, and wrote for, the new business efforts we led, and, of course, the applications that we helped architect and design for close to 7 years.


Our partnership began long before all of this. When co-founder and CEO Jay Parkinson approached us with chutzpah and a great idea, we knew we could make it work, together.

The next wave of healthcare—frm the ground up.

There are many stories to tell about our work with Sherpaa: the graphic identity, the sites we designed, built, and wrote for, the new business efforts we led, and, of course, the applications that we helped architect and design for close to 7 years.


Our partnership began long before all of this. When co-founder and CEO Jay Parkinson approached us with chutzpah and a great idea, we knew we could make it work, together.

The next wave of healthcare—frm the ground up.

There are many stories to tell about our work with Sherpaa: the graphic identity, the sites we designed, built, and wrote for, the new business efforts we led, and, of course, the applications that we helped architect and design for close to 7 years.


Our partnership began long before all of this. When co-founder and CEO Jay Parkinson approached us with chutzpah and a great idea, we knew we could make it work, together.

Rewind to 2012

Rewind to 2012

Rewind to 2012

Rewind to 2012

How did Sherpaa get started? The CEO describes it best.

Colophon

Colophon

Colophon

Colophon

In the first iteration of Sherpaa, we discovered the logo, typography, color scheme, and aesthetic. The retro feel brings you back to a time when doctors made house calls and knew the names of all your ten children. Big, close-up images of the doctors themselves remind us that healthcare can still be personal.

Palette

color palette

color palette

Red

Red

Grey

Grey

Dark

Dark

White

White

Type

Clarendon was there from the start.

With weights from Medium to Light

Illustrations

Our team handled all of the stories, illustrations, and subtle animations used to explain how Sherpaa creatively solves health problems.  


Notes

  1. Back then, bathrooms were still, well… old.

  2. Worries do show on an x-ray.

5 years on Sherpaa is open to all

5 years on Sherpaa is open to all

5 years on Sherpaa is open to all

5 years on Sherpaa is open to all

Story

Sherpaa is a new kind of benefits company. While they take care of all your health-related HR (and save you a ton of money in the process), they’re also doctors – available around the clock to solve their clients’ health issues. They’re here to remedy a broken healthcare system, starting with office at a time—now also for individuals.

Work

Graphic identity, copy, concept, application design, web design, print design, sales materials, presentations, motion graphics, animation, ux-research, engineering, and emotional support

Software for patients, physicians, and businesses

Software for patients, physicians, and businesses

Software for patients, physicians, and businesses

Software for patients, physicians, and businesses

There just isn’t enough time to get into everything we learned when we created patient, doctor, and company administrative apps. How we got from manual faxing to automatically routed e-prescriptions, implemented insurance cards and allowed for vetting of anesthesiologists to make sure they accept them to get in front of surprise bills after a surgery. from addressing sore throats as effectively as possible, to triage routing, and getting a second opinion—and much more.


For us, the give was classes in UX design, branding, strategy, marketing, and writing; the take was medical school-like eduction sans the debt.

At times, pointing out solutions was enough

At times, pointing out solutions was enough

The first launch of Sherpaa brought with it a bunch of new business, great press, and a bigger budget. When the team approached us for Sherpaa 2.0, we had a whole other set of challenges. How could we communicate crystal clear that Sherpaa means business, without scaring anyone away? How could we talk numbers without putting the audience to sleep?

At other times, we worked different angles

At other times, we worked different angles

At other times, we worked different angles

At other times, we worked different angles

Sherpaa came to us with the ask to provide protection to the crowds at SxSW.

There is little we wouldn't do for them.

Sherpaa came to us with the ask to provide protection to the crowds at SxSW.


There is little we wouldn't do for them.

Health biz comms

Health biz comms

Health biz comms

Health biz comms

Broadcasting from SoHo. This is how Sherpaa works for your people and company.

Prognosis

Prognosis

Prognosis

Prognosis

Sherpaa had a great run before it was acquired by Crossover Health 2019. And while the brand was phased out, our application became the foundation for the next generation of healthcare apps, improving even more peoples’ lives.

Along the way, the press took notice

Along the way, the press took notice

Along the way, the press took notice

Along the way, the press took notice

“The Doctor Is In
(Well, Logged In).”

—New York Times

“One Doc’s Prescription For Hassle-Free Healthcare.”

—NPR

“Sounds Boring, Actually Awesome.”

—TechCrunch

“Why Telemedicine Needs to Redesign the Doctor’s Appointment”

—Wired

“Innovation in healthcare has come at last.’”

—Socialdriver

“Best 22 New Startups.”

—Business Insider