We adopt new tools quickly and drop them fast when they don't fit the bill any more.

• Height.app
  A project management tool that starts with todos that turn into collaboration rails that can be shown in a variety of ways (kanban, schedule, lists, chat) and all drive toward checking goals off. It also employs AI to write todos and supports intake processes with questionnaires. Height integrates with Jira, Slack, ZenDesk and Figma. Now has the ability to quiz you for more details around todos. Makes pleasant sounds when you check off todos!

• Maze.co
  Super research tool. Card sorting exercises, surveys, and embedded Figma prototypes with measurerable goals.

• HotJar / CrazyEgg / FullStory
  When Google Analytics stays at 3 KM and can be interpreted to say anything, these sites recordings of what real people do with your software so you can make it better. Frustration indicators are more hype than substance.

• Notion
  Knowledge base, database, and research tool. Almost too powerful, but still on the list.

• Whimsical /  MIro
  White boarding tools for brainstorming, ideation, and collaboration.

• Campsite
  Design team tool to show designs in flight, receive feedback, break silos, loop everyone in, and create clarity around where the org is headed.

• Loom / Cleanshot X
  Present designs to the org asynchronously with video and screen recording

• Bard and Chat GPT
  Mostly for validation of strategies and filling in blanks. Bard is better for recent events and longer form content, since Chat GPT is limited in its knowledge of current events.

• Framer
  Rapid website no code development tool that allows for fast responsive websites and can handle most all marketing sites without having to involve engineering at all.

• Figma
  Most design and prototyping happens here.

  • Figma plugins and tools

    • Automator for Figma
      Allows for repetitive design tasks to me recorded and reused

    • Magician
      An AI tool that creates icons, images and copy

    • Style replacer
      Let’s you unify styles helpful if merging FIgma files into a design system and more

    • Font replacer
      Powerful tool to adapt existing designs or template libraries for a brand / product

    • Color combinator
      similar to above just for color

    • Untitled UI
      A design system framework that is built with good best practices in Figma and can easily for used as a base for custom design systems to hit the ground running. 

    • Figma mobile app
      Allows to see mockups on your phone or other touchscreen device and handles mobile chat and notifications 

• Graphic and photo production tools

  • Sketch
    Product design tool. Still fills that gaps that Figma has and is still an extraordinary design tool for

  • Darkroom
    The AI tools for complex selections alone are incredible.

  • Photomator

  • Pixelmator

  • ProCreate

• Animation tools

  • Principle for mac
    Prototyping and animation tool 

  • Rive
    Interactive animation tool that outputs code for easy embeds in company sites and products

  • Screenflow
    Video production tool

  • Rotato
    Tool to visualize animated designs on a wide variety of devices. 

  • Aseprite
    Powerful pixel animation tool